Turning a vendor checklist into an inbound lead generator
For Epicurean Feast, I developed a 20-question downloadable scorecard that helps corporate dining decision-makers evaluate potential food service partners while positioning the brand as the sweet spot between national scale and small-provider flexibility. The challenge: make a practical B2B lead-generation tool look, sound and feel as delicious as the food itself.
Turning complex logistics into a compelling story for a VP of Supply Chain
For CTSI-Global, I was tasked with developing a long-form enterprise case study showing how the company helped a Fortune 500 retailer bring control and visibility to their transportation network.
Turning CEO peer advisory into a content engine that recruits
For Vistage Florida, I developed a full-scale content ecosystem designed to attract new members and reduce churn among existing ones. The work included summarizing a series of six long-form member success stories, each distilled into a blog, four LinkedIn posts, and Meta equivalents. The challenge was to make peer advisory feel real and earned, not marketed.