How do you sell moisture-wicking hemp underwear for a company where nothing is off limits?
Easy.
Write a song about a common summer month problem for men: swamp nuts. I developed the concept, wrote the lyrics, then used AI to turn it into a centerpiece of Undrdog’s summer social campaign.
Undrdog is a hemp clothing manufacturer for men closely linked with Betterbrand.
This irreverent static became a recurring paid-social creative and inspired multiple follow-up iterations.
The campaign continued with increasingly provocative executions...
using self-deprecating humor to turn Undrdog’s product benefits into thumb-stopping creative.